1.1 This data protection declaration clarifies the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and contents connected with it (hereinafter jointly referred to as “online offer” or “website”). The data protection declaration applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.
1.2 We refer the terms used, such as “personal data” or their “processing” to the definitions in Art. 4 of the Basic Data Protection Regulation (DSGVO).
1.3 The personal data of users processed within the framework of this online offer includes usage data (e.g. the websites visited by our online offer, interest in our products) and content data (e.g. entries in the contact form).
1.4 The term “user” covers all categories of persons affected by data processing. They include our business partners, customers, interested parties and other visitors to our online offer. The terms used, e.g. “user”, are to be understood in a gender-neutral way.
1.5 We process personal data of users only in compliance with the relevant data protection regulations. This means that the users’ data will only be processed if a legal permission has been granted. This means, in particular, if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, the consent of the users has been obtained, as well as on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO.
1.6 We would like to point out that the legal basis of the consents is Art. 6 Para. 1 lit. a. and Art. 7 DSGVO, the legal basis for processing for the purpose of fulfilling our services and implementing contractual measures is Art. 6 Para. 1 lit. b. DSGVO, the legal basis for processing for the fulfilment of our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.
2.1 We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.
2.2 The security measures include in particular the encrypted transmission of data between your browser and our server.
3.1 Data will only be passed on to third parties within the framework of the legal requirements. We will only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 Para. 1 lit. b) DSGVO or on the basis of justified interests in accordance with Art. 6 Para. 1 lit. f. DSGVO in the economic and effective operation of our business operations.
3.2 If we use subcontractors to provide our services, we shall take suitable legal precautions as well as appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
3.3 If content, tools or other means from other providers (hereinafter jointly referred to as “third party providers”) are used within the scope of this data protection declaration and their registered office is located in a third country, it is to be assumed that a data transfer to the countries in which the third party providers are based is taking place. Third countries are understood to be countries in which the DSGVO is not a directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. Data is transferred to third countries either if there is an appropriate level of data protection, user consent or other legal permission.
4.1 When contacting us (via contact form or e-mail), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) DSGVO.
5.1 On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. DSGVO, we collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the website previously visited), IP address and the requesting provider.
5.2 For security reasons (e.g. to clarify misuse or fraud), log file information is stored for a maximum of seven days and then deleted. Data whose further storage is required for evidential purposes are excluded from deletion until the respective incident has been finally clarified.
6.1 Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of users and stored there for later retrieval. Cookies can be small files or other types of information storage.
6.2 We use “session cookies”, which are only stored for the duration of the current visit to our online presence. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online services and, for example, log out or close the browser.
6.4 If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
7.1 Within our online offer, we set the following priorities on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use content or service offers from third parties to integrate their content and services, such as videos or fonts (hereinafter referred to uniformly as “content”). This always presupposes that the third-party providers of these contents are aware of the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore necessary for the display of these contents. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information on the browser and operating system, referring web pages, visiting time and other details on the use of our online offer, as well as being able to be linked to such information from other sources.
7.2 The following presentation offers an overview of third party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):
8.1 Users have the right to request information free of charge about the personal data we have stored about them.
8.2 In addition, users have the right to correct inaccurate data, restrict the processing and delete their personal data, if applicable, to exercise their rights to data portability and, in the event of suspected unlawful data processing, to lodge a complaint with the competent supervisory authority.
8.3 Users may also withdraw their consent, in principle with consequences for the future.
9.1 The data stored by us will be deleted as soon as they are no longer required for their intended purpose and no legal obligations to retain them exist. If the users’ data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax law reasons.
9.2 In accordance with legal requirements, data is stored for 6 years in accordance with § 257 Para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 Para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).
Users can object to the future processing of their personal data in accordance with the legal requirements at any time. The objection may in particular be made against processing for the purposes of direct advertising.
11.2 Users are asked to inform themselves regularly about the content of the data protection declaration.